The Competitive Edge

by Casting Director, Terry Berland Thank you for being part of our team of Casting Directors, Producers, Writers and Directors. Or are you? If you are not sure you really have the competitive edge to be considered an appreciated part of our team, check out this list....

The Competitive Edge

by Casting Director, Terry Berland Happy New Year. Starting 2012 on a positive note, let’s examine how all you wonderful actors don’t take “no” as a rejection. It is logical, and easy to say, you can’t be right for and book every job. But when you are in the throws of...

The Competitive Edge

by Casting Director, Terry Berland With this final 2011 article, I wish everyone a happy holiday season and a creative, joyous, prosperous New Year. It’s been an honor being a part of your path in your creative endeavors. Since it is the last article of the year, I...

The Competitive Edge

by Casting Director, Terry Berland Acting In Commercials Yes, it takes acting to execute commercial copy. Commercials are a funny little animal. The clients want you to play “real” with words and situations you probably don’t consider as real at all. They must believe...

The Competitive Edge

by Casting Director, Terry Berland Who are the staff people working with the casting director that you come into direct contact with, sometimes even more than the casting directors themselves? I’ll start out by saying it takes a team to get sessions prepped and the...

The Competitive Edge

by Casting Director, Terry Berland Actors are intrigued with the possibility of expanding into voice over work. The old school myth is that it is a closed field and unattainable. Voice over opportunities for actors have opened up in the last couple of years and are...