The Competitive Edge

by Casting Director, Terry Berland You’re an actor, you’re creative, you’re an artist. Wait a minute…now you find out you’re running your own business and you need to know how to market yourself and manage your money! By the way, casting directors go through the same...

The Competitive Edge

by Casting Director, Terry Berland A tribute to all you actors and a special July 4th tribute to actor VETS. You are inspiring. Generating positive support attracts positive results. As a casting director, I know you have to love what you do to stay in it. I know...

The Competitive Edge

by Casting Director, Terry Berland I’ve explored an interesting “new frontier” for actors to work in that I would like to shed some light on. With this venue of acting you use your improv skills, acting, movement and voice. It’s not surprising...

The Competitive Edge

by Casting Director, Terry Berland The thought process of a commercial casting director for selecting an actor is the same as a theatrical casting director. However, as a commercial casting director, I live in a 30-second world. Everything is faster and more...

The Competitive Edge

by Casting Director, Terry Berland Isn’t it amazing that you can meet a casting director or market yourself in some way, and at a seemingly unrelated future time, you get an audition from them? When I meet a talent that I think is interesting or fabulously talented, I...

The Competitive Edge

by Casting Director, Terry Berland There are similarities and differences between auditioning for commercial, film and television. Each venue has its own set of rules that make up the process. The most fascinating discovery is finding those similarities and...