The Competitive Edge

by Casting Director, Terry Berland Does the responsibility of acting scare you? The other day I walked into the audition room while my session director was in the process of directing someone.  The actor was charming, loose, and funny and said, “now I’m nervous that...

The Competitive Edge

by Casting Director, Terry Berland What Energy Suckers Do You Have? What is stopping you from moving forward with your creativity? For a couple of days before Michelle Obama’s birthday I watched early film of her giving speeches.  She looked kind of dowdy, her posture...

The Competitive Edge

by Casting Director, Terry Berland  Keep It Real Twitter’s CEO says “Keep it real. Everyone can see when you are not authentic”. Well, well, well, actors…sound familiar? Twitter maximum is 140 characters. Imagine that. Even on Twitter it is a fact that...

The Competitive Edge

by Casting Director, Terry Berland  The importance of a beat. Many commercials do not have much speaking, but there are important moments and transitions that have to be executed by the actor.  These moments, or beats are described to myself as the Casting Director by...

The Competitive Edge

by Casting Director, Terry Berland Have a plan of action. Don’t be neutral, define yourself.   In order to have the chance of gaining the success you want, you need to know your ultimate goals and break them down into doable increments. Your goal might be a working...

The Competitive Edge

by Casting Director, Terry Berland Analyzing Commercial Copy When do you choose frustration over being a victim and why? I am going to advise that in a commercial script, choose likeable sarcastic frustration over being a victim.  The exception to this rule is when...