The Competitive Edge

by Casting Director, Terry Berland Who gets selected to come in to audition and why? I’m sure you ask yourself many times why you weren’t given an audition for a breakdown you know is going on around town that you are sure you are right for. There are many reasons,...

The Competitive Edge

by Casting Director, Terry Berland Actor In Mind, Body And Soul. Welcome to 2011.   It’s a new year and it’s all about you.  Meaning to be successful and to give yourself the best fighting chance, you have to take care of yourself in body, mind and soul. Pursuing...

The Competitive Edge

by Casting Director, Terry Berland The Pathway Of The Creative Concept To You Happy Holidays.  In keeping with my concept that understanding the commercial industry will help you feel more a part of the process and therefore do a better job auditioning, I would like...

The Competitive Edge

by Casting Director, Terry Berland Where is the Casting Director, why are they not in the audition? Why is a Session Director directing me and not the Casting Director?  Why do audition calls go out so late? Perhaps some insight as to what the Casting Director does...

The Competitive Edge

by Casting Director, Terry Berland The AICP (Association of Independent Commercial Producers) has an awards competition every year for the best commercials, divided into many categories.  It is called The Art and Technique of the American Commercial.  Putting aside...

The Competitive Edge

by Casting Director, Terry Berland The Players Involved In the Booking Process Hello and welcome to the first of many communications to you. I am pleased to bring you information that will help make you be the best that you can be, and have an enjoyable experience...