Colleenby Colleen Wainwright | The Communicatrix

Start acting like a business

I don’t care how much of an artistic genius you are: if you’re looking to act professionally, you are also a small business. Start this year right by promising yourself you’ll behave like one.


Create a “business plan” for yourself

There’s a terrific program called SCORE where successful retired business folk donate their time and energy to mentor people just starting to develop their own business ideas. One of the first things they suggest is creating a business plan: getting down, in writing, what goals you have for your business and how you are going to support them. SCORE doesn’t handle actors (that I know of, anyway), but that doesn’t mean you shouldn’t follow their advice. Write out your version of a business plan: what kind(s) of acting do you want to do, specifically? Daytime drama? Commercials? Indie film? Regional theater? If it’s film/TV, winnow it down to exactly the kinds of shows you want to be on and the types of parts you’re suited for. What skills will you need to hone? What resources do you have to devote to it?

Where to get help:

Establish measurable annual goals

I’ve succeeded despite myself, but the years I take the time to plan (and then build in ways to follow through), I always hit more of my goals. I’ve written about planning your year in previous years; go back and read those pieces if you don’t have a methodology for mapping out your year. The two most important things to remember are that your goals should be: (1), very meaningful to you; and (2), phrased in measurable terms (e.g., “Run for 30 minutes, five times weekly,” not “Get more exercise.”)

Where to get help:

Plot out your year, month, week, day & get support!

Through repeated failure, I learned that if I didn’t schedule things, they tended not to happen.

Now, I map out my year using Your Best Year Yet, then schedule things into the calendar. I schedule all my column dates, dates for significant blog post series, newsletter dates (my own and one I write for a small business in L.A.) so there are no surprises. I also schedule in trips, client work and anything else as I know it. When a date fills up with stuff, I stick a big “NO MORE!” flag on it, to help maintain sanity. (A big goal this year is to do LESS stuff.) My biggest change this year was writing out a list of things each night to follow the next day. (You can do it first thing in the morning, too, but as some people have suggested, putting stuff down the night before may help your subconscious work on it while you sleep.) I’m not 100% there yet, but just what I’ve done has made life run a lot more smoothly.

I also joined a master mind group mid-year, and have two accountability partners: one whom I check in with every two weeks for an hour over the phone, and one whom I check in with daily (and sometimes task by task) via Google Wave. Be creative! Gather your own people around you to provide support and structure. Just make sure they’re as motivated as you are, if not more so.

Where to get help:

Want more help in the new year?

Sign up for my free newsletter! Every, month I send out a missive chock full of info on how to promote yourself without being a tool, and to connect with people in a way that makes them love you. It’s not about acting explicitly, but since you’re a smart actor, that shouldn’t scare you. Check it out, then sign up.

Email me your questions: If you have marketing questions you’d like to see addressed in a future column, do email me. But please, check the archives, first!

Colleen Wainwright is a writerspeakerconsultant who started calling herself “the communicatrix” when she hit three hyphens. She spent a decade writing commercials and another decade acting in them for cash money. Now she uses her powers for good and not evil by helping actors and other world-changers to uncover their unique fabulosity and get it out there via low-cost tools like the web and not being a doofus.

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BOOK(s) OF THE MONTH: With multiple demands on your attention (not to mention the stress of family gatherings, crowded stores, and Mass Holiday Fever), this time of the year can be tricky for reading. My suggestion is not to stop, but to adapt: enjoy a collection of engrossing (no pun intended!) interviews with actors and other artists; pick up a  book of short stories; or re-read an old inspiring or engrossing favorite you haven’t picked up in a while. Just don’t give up—reading makes you smarter and keeps you saner!

Want more ideas? Sign up for my (free) newsletter! Almost every month I send out useful (and specific, and nice) information about how to promote yourself without being a tool, and connect with people in a way that makes them love you. It’s not about acting explicitly, but since you’re a smart actor, that shouldn’t scare you.

Colleen Wainwright is a writerspeaker-layabout who started calling herself “the communicatrix” when she hit three hyphens. She spent a decade writing commercials and another decade acting in them for cash money. Now she uses her powers for good instead of evil by helping creatives learn how to strut their stuff in a way that makes the world fall madly in love with them.

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